I launched the Merchbook as a self initiated project in 2019 to elevate Stran’s image and bring its fragmented product marketing into one cohesive, trend driven experience. What began as a catalog I created independently has grown into the company’s leading annual sales and marketing platform, spanning print, digital, social content, storytelling, campaign photography, and curated merchandise kits available through our e-commerce store. These tools help sales open doors, support meetings, engage prospects, and generate business throughout the year. Today, I lead a three person team across creative direction, product curation, design, and content development, continually challenging each edition to become stronger than the last.